Brand Identity Positioning
1. Evaluate the relevant department’s academic programs/ research initiatives/ corporate consultancies related expectations in the minds of its key stakeholders
2. Align project strategies with the department’s and overall UoK’s strategic plan
Brand Identity Execution
1. Identify the activity content, expected main outcomes with respect to the sub-categories mentioned (TD/ SI/ IC or OA)
2. Develop the execution plan highlighting the major milestones, and budgetary requirements
2. Develop the execution plan highlighting the major milestones, and budgetary requirements