Job seeker value proposition (JVP) is a set of benefits or values a firm promises to deliver once job seekers join the firm. This study conceptualised JVP from the perspective of a theory called job choice theory. As per the results, JVP can be conceptualised with eight variables namely, total reward strategy, company reputation, P-O fit, competent and sociable co-workers, geographical location, recruitment activities, diversity management and P-J fit. This research notifies recruiters regarding the areas they should address more in job adverts if they are to attract more applicants for jobs.

   Shan Jayasinghe, Theekshana Suraweera, Dinesh Samarasinghe

Sri Lanka Journal of Social Sciences

Abstract :- https://dx.doi.org/10.4038/sljss.v45i2.8341