The main purpose of the workshop was to educate and discuss the way forward in the execution of digital Brand Image Development activities, and to encourage all faculties and departments to implement innovative programs to enhance stakeholder relationship backed by integrated communication strategy.
Dr. Ravi Dissanayake, Director CBID and Head Department of Marketing Management was the resource person and he provided valuable inputs on digital marketing to the workshop participants
https://units.kln.ac.lk/sdc/index.php/event/105-workshop-for-heads-of-departments-on-digital-brand-strategy-for-university-of-kelaniya#sigFreeIde4a8312228